This chapter is talking about how to transmit knowledge, share concept and process information through language. It's many way to do these but It has one thing that the most important is that the message that the sender want to sent to the receiver. If sender sent the message badly, It gonna be made some mistake.
The Organization of content directly affects our ability to receive a message. If the information appears jumbled many viewers "disconnect" before a transmission is completed. It has 5 things that can help us to communicate is that LATCH. LATCH was developed by Richard Saul Wurman who is also famous for coining the term "information architect".
- Location : Based on physical geography. It's about where information is often grouped by location in the human body.
- Alphabet : This simple tool has proved very effective for numerous information artefacts. We use when seeking a structure that will be broadly familiar to diverse audience.
- Time : We use when understand the sequence of event, such as calendar of travel, cooking introduction .
- Category : Categorical structures group information with similar feature or attributes.
- Hierarch : Measure or perceived importance. Examples include food chain, emergency instructions or military insignia.
Information design must consider how the audience will locate and use content. One thing that as important as is that the inverted pyramid, Included Lead, Supporting Information and Detail, is about context of the message that we have to get.
Seeking is the great thing for making information design or making a design, because you can be receiver and sender at the same moment and you can think about it, But the most most important thing is that to get the basic for seeking. If you have LATCH or basic of message you're gonna be a great designer
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